Local classifieds search engine Oodle provides web search company InfoSpace with classified content to broaden service
London, UK, May 2007Oodle.co.uk, the search engine for local classifieds, today announced that it has launched a partnership with Infospace Europe, one of Europe's leading search providers. The partnership allows Infospace to use Oodle's 3.0 million classified listings, the largest index in the UK, to enhance their search results. Infospace can now display Oodle's classifieds listings on the 10 million search result pages that they serve each month.
The Oodle APIOodle is working with newspapers, search providers, shopping and Internet portals to use its Application Programming Interface (API) to add its classifieds search results onto their respective sites.
When consumers search for classifieds, they want to find what they are looking for as simply and as quickly as possible. By using the API, partners can display classifieds results from Oodle's search index to do this. Publishers can also use the API to enhance their own classifieds listings to give their users the option to see what's available from other sites.
Content providers in Oodle's index benefit by receiving increased exposure. When a consumer sees results from Oodle on a partner site, the results link directly to the content provider. "By broadening the base of our search platform, classifieds content providers in our index can receive even more qualified traffic through Oodle," said Duncan Dunlop, General Manager of Oodle UK.
Ernst van Leeuwenkamp, Product and Strategic Management Director at InfoSpace Web Search adds, "Oodle is a leading player in the provision of classified content and we are very pleased to have them on board. The partnership forms part of our ongoing strategy to extend the breadth of relevant quality content that we make available to our users."
About Oodle Inc:www.Oodle.co.uk, with over 3.0 million listings from hundreds of sites, is the UK's leading shopping engine for classifieds. Oodle offers classifieds listings across every major category: motors, properties to rent and buy, jobs, personals, tickets, pets, services and merchandise.
Oodle also runs the Oodle network, a collection of sites that use Oodle to power their online classifieds. The Oodle Network now includes newspapers, business directory providers, ad networks and large Internet sites. To be included in the Oodle index or to learn more about the Oodle Network, please contact partner@oodle.com.
About Infospace Europe:InfoSpace Europe (www.infospacesearch.co.uk) is a leader in web search products and services, and uses its technology, including metasearch, to power its branded Web sites including WebFetch (http://www.webfetch.com) Dogpile (http://www.dogpile.co.uk) and WebCrawler (http://www.webcrawler.de) and also power its private-label online search and directory services to its distribution partners.
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